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Services

Four engines. One performance system.

Every engine is bought on measurable outcomes and reported at the source. Run one, or run them together.

01

Pay per call

Live calls from high-intent consumers, routed to the buyer who values them most.

Publisher and paid demand lands on a tracked number rather than a form. Calls are screened, matched against buyer rules for state, licence, hours and concurrency, and billed only once they clear an agreed threshold. Qualification happens before you pay for it, not after.

How it runs

  1. 01ClickPaid or publisher demand lands on a tracked number rather than a landing page.
  2. 02Tracking numberA unique number ties the session to the conversation, so the source is never in doubt.
  3. 03RoutingRules fire in real time — state, licence, hours, concurrency, buyer caps.
  4. 04Live agentA licensed agent picks up while the intent is still live.
  5. 05BillableBilling only once the call clears an agreed duration and disposition.
5 steps

What you get

  • Real-time routing on Ringba and Retreaver
  • Duplicate and fraud filtering before billing
  • Buyer-side caps, schedules and concurrency
  • Recording, duration and disposition on every call
  • Publisher-level reporting, not blended totals
  • Compliance support for consent-sensitive verticals

Best for sales closed on the phone, where licensing narrows who may speak and agent capacity is the real constraint.

02

Lead generation

Qualified, compliant leads in verticals where the paperwork matters as much as the volume.

In-house and publisher-sourced across insurance, finance and home services. Records are validated, deduplicated against your existing file and delivered with the source visible, so a bad partner is identifiable in days rather than quarters.

How it runs

  1. 01TrafficIn-house and publisher traffic, bought against verticals you approve.
  2. 02FormThe form captures consent alongside the record, not as an afterthought.
  3. 03ValidationValidation, deduplication against your existing file, and fraud screening.
  4. 04DeliveryDelivered into your CRM in the shape your team already works in.
  5. 05ContactContact rate reported by source, so a weak partner shows up in days.
5 steps

What you get

  • Source-level contact rate, not an account average
  • Duplicate detection across partners, not just within one
  • Full consent trail on every record
  • Delivery into your CRM in the shape you already use
  • Lead age measured at delivery
  • Return and credit terms agreed up front

Best for sales that need nurturing, and teams with the follow-up discipline to work a record properly.

03

Mobile app marketing

Installs bought on what happens after the install.

CPI, CPA and retention campaigns across paid social, search and programmatic, priced on post-install behaviour rather than store conversions. Fraud-filtered and attribution-first, because an install that never opens again is a cost line with no asset behind it.

How it runs

  1. 01ImpressionBought across paid social, search and programmatic, priced on outcome.
  2. 02InstallFraud screening on click-to-install patterns before the install counts.
  3. 03ActivationActivation is the first real signal — installs that never open are noise.
  4. 04RetentionCohort retention by source tells you which channel found real users.
  5. 05RevenueRevenue per cohort decides where the next increment of budget goes.
5 steps

What you get

  • Event map designed before a single campaign ships
  • Attribution configured for a post-privacy measurement world
  • Fraud screening on click-to-install patterns
  • Cohort retention reporting by source
  • Creative produced as a pipeline, not a project
  • Store listing optimisation that lifts every channel at once

Best for apps where retention decides the economics and install cost alone is a misleading target.

04

Consulting & strategy

We audit what is broken, then fix it.

Media mix modelling, attribution architecture and campaign restructuring for teams whose numbers stopped making sense. Often the finding is not that spend is too low, but that the account is optimising toward an event that never mattered.

How it runs

  1. 01AuditA full read of the account, the tracking, and the numbers finance sees.
  2. 02DiagnoseSeparating what is broken from what is merely being measured badly.
  3. 03RestructureRebuilding structure and attribution with a stated, written rationale.
  4. 04MeasureIncrementality testing, so the result survives someone questioning it.
4 steps

What you get

  • Attribution reviewed end to end, platform to ledger
  • Incrementality testing rather than reported return
  • Account restructure with a stated rationale
  • Measurement plan your finance team will accept
  • Channel mix modelled against payback, not ratio
  • A written handover, so the work outlives the engagement

Best for advertisers scaling past the point where platform-reported numbers still explain the business.

Vertical expertise

Markets where performance matters.

High-intent categories where compliance, attribution, and unit economics decide who wins.

  • Medicare
  • ACA
  • Final Expense
  • Auto Insurance
  • Debt
  • Home Services
  • Solar / HVAC
  • Mobile Apps

Tell us the number you need to move.

We will tell you which engine gets you there, and which one does not.